Kylie Jenner Just Resurrected Her 'King Kylie' Era

[{"selector":"#anim-6592c40c-121c-482a-9725-ba2b8b448e3a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-24.40352681563595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Tap to see the iconic 2010s look reborn for her cosmetics brand's 10-year anniversary.

[{"selector":"#anim-4486dc26-fd57-4e24-a6b8-e05ee9c777fe [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.339043306033343%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A decade of lip kits, viral glosses, and major glam moments

[{"selector":"#anim-fccb6fd0-ac35-4666-ad83-fe592b805301 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-30.854668558525667%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Yes, the same lace-up flared pants and bra top from Cavalli’s 2011 runway

[{"selector":"#anim-5de2c8b6-a260-456a-8965-b1e3a184d99d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.20673064305802%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] “This whole fit” was locked away just for the anniversary drop

[{"selector":"#anim-74f4312d-16df-493d-b207-98a53f2f2262 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-27.580548789973957%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Kylie teased the launch with a dramatic, 2010s-style Snapchat prison escape promo.

[{"selector":"#anim-2f196179-c870-4403-b26a-1100f2901b6a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-27.513923130882095%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Kylie’s arrested for being “the baddest b*tch on Earth.”

[{"selector":"#anim-13bc6e45-257e-4a00-8102-e1825450d2b5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-23.30651181407286%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The Queen Momager herself drove Kylie away in a Rolls-Royce with license plate

[{"selector":"#anim-04a8d862-2842-44b7-8faf-cb5e784880a3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-18.995306979100224%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] “Glosses Part 2” is officially live — bringing back the OG vibes from the earliest Kylie Cosmetics drops

[{"selector":"#anim-f383aa95-05fc-4f1e-be1f-c678b1ab5540 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.96180538542087%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Old tweets inspired the new line: Think teal hair, skull packaging, and throwback merch.

[{"selector":"#anim-078c7850-3dfa-4daa-a712-98b6e410ac4a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-22.87057505661864%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] What started with a lip kit in 2015 is now a global empire.

[{"selector":"#anim-ff6d116f-28d4-47cc-84fe-ce85119c9104 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-22.627508195108792%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The glam, the nostalgia, the snakeprint. Will you be shopping the return of the queen?