There are many questions entrepreneurs deem when they are looking to grow their global footprint: Where is there a high demand for my product? What cities have the world-class talent to join my team? Where can I access growth capital to scale? Where do I want to live?
Choosing the right market is prominent to a successful international expansion effort, facilitating the rapid growth of a company’s customer base, profitability, and the eventual launch into new markets. Among a handful of cities in the world that offer businesses all the essential ingredients to grow and scale internationally London, is considered one of the best locations to take your business from ‘local to global.
London is a diverse, outward-looking city and a global cultural and business center. As Europe’s largest and rapidly growing tech hub, providing access to talent, growth capital, policymakers, and world-leading universities. London is the first choice for many Indian corporations to set up their global undertakings.
London: reasons for being the first choice
Deep talent pool
London is residence to a world-class and different talent pool across a broad range of industries, from tech to life sciences to financial services. With four of the world’s top 50 universities, more than any other city in the world, and Oxford and Cambridge just 50 miles from the city. In London you have entry to some of the best minds in tech, generating game-changing notions.
Access to capital
London’s status as one of the world’s steering financial hubs provides its businesses with greater access to growth capital. London is the center of Europe’s burgeoning tech scene, with London tech firms raising $10.6bn VC investment in 2020, three times the amount of any other European city. VC firms in London also raised record statuses of new VC funds, showing future growth looks powerful for London’s tech sector.
Europe’s largest tech ecosystem
London is a city where startups become scale-ups, and scale-ups become unicorns. Home to more than 43 unicorns and 81 potential future unicorns, London has everything you need to grow and scale an international business. From the right policymakers, growth capital, accelerators, and infrastructure to world-class universities and talent. It is an economic center, a tech center, a cultural center, a medical research center, and a political center.
Connectivity
London is one of the world’s most corresponding cities both in terms of its infrastructure and its time zone. A business day in London overspread with all the world’s financial centers, enabling companies to work with industries overseas throughout the day. You can begin your workday with virtual meetings in Asia and end your day with a chat in North America. With its six international airports, London has flights to the majority of the cities in the world, making it a perfect location to set up and grow an international business.
The vibrant amalgamation of cultures
London is a great international city to live, work, play and its cultural vibrancy can be felt in every aspect of London life, from its food, fashion, arts, and expositions to its shops and nightlife. There are world-class museums, art galleries, and theatres as well as a huge range of international restaurants and cookeries reflecting the city’s cultural diversity. One can eat from a variety of food from street carts as well.
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For Indians, it’s a home away from home with British Indians being the largest ethno-national group in London. The capital city has also been Bollywood’s favorite with some of the iconic movies like DDLJ, Jab Tak Hai Jaan, Kabhi Khushi Kabhi Gham, and many others being shot there.
