 “28 Years Later” Brings the DEAD Back to Life with $30M+ Blast!

Sony's gamble pays off! Danny Boyle's zombie revival 28 Years Later shuffles to a solid $30M opening

[{"selector":"#anim-0da92b77-e869-41f3-aa30-86e21275f294 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-22.91666650232605%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Elio stumbles at the box office with Pixar’s weakest debut in history.

[{"selector":"#anim-042efe95-c413-460a-b40a-b667b3c3a42f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-25.532875574077796%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] How to Train Your Dragon 4 holds the throne, out-flying new releases. The fire’s still hot!

[{"selector":"#anim-e0fa22b6-2b33-409c-a682-50d6f7132391 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-28.957324327519668%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Critics love it, fans… not so much? Some horror buffs say it’s more “meh” than menace.

[{"selector":"#anim-19977e00-3ddd-4428-9538-4870ac5f2915 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-27.12684261304933%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A boy. A patch. Goofy aliens. That’s it? Audiences aren’t buying the pitch — literally.

[{"selector":"#anim-b6c17cb9-53af-485b-bcb3-9aee631fe3a0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.084872852302603%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Hollywood lesson: Complicated messages don’t sell. Streamline or die trying.

[{"selector":"#anim-dc966a12-fea5-4c63-aad1-3dd3dd84a652 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-30.014067402841892%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Hollywood lesson: Complicated messages don’t sell. Streamline or die trying.

[{"selector":"#anim-2b2196c1-ea2c-4546-9f2a-f54c307300c9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-25.504032109423928%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Inside Out : $90M. Elio : $22M. Yikes. Where’s the Pixar magic gone?

[{"selector":"#anim-02d09620-0c28-4ffa-a8c2-cd31663970f9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Boyle + zombies + no IMAX = missed opportunity? PLF screens saved it from worse.

[{"selector":"#anim-cfcbc3e2-50af-4b37-b2b0-9607bab96a1c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-26.319444300751748%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Elio’s buzz was DOA. Social platforms just weren’t feeling it.

[{"selector":"#anim-8ccf7abf-fe41-4db3-b7f4-d8937e7f8f3b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-24.63692930667879%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Elio… Luca… same vibe? Pixar’s naming confusion strikes again.