Brad Pitt stars in F1: The Movie, which just made a big splash at the box office.
Audiences are loving it — but the sport itself needs a win too.
The Movie needs serious fuel to break even — especially with big summer blockbusters closing in.
With Jurassic World and Superman dropping soon, Brad’s F1 flick could stall before it hits profit.
Liberty Media hopes the film’s buzz can boost U.S. TV rights negotiations
Meanwhile, NASCAR is pulling in nearly 3M per race.
Despite having less reach than ABC, a recent NASCAR race beat F1's Miami Grand Prix by nearly 400K viewers. Ouch.
The Mouse House isn’t ready to overpay. ESPN walked away from MLB — and F1 might be next.
Apple’s reportedly eyeing F1 rights — but a pricey paywall like MLS’s $99 pass could kill its growth.
But going digital may shrink audiences, even with tech money behind it.
If box office excitement bleeds into broadcast, ESPN could see a ratings bump