Netflix’s “KPop Demon Hunters” Lands Toy Deals with Mattel AND Hasbro!

KPop Demon Hunters Toys Are Coming!

Netflix just inked MAJOR deals with Mattel and Hasbro to bring the hit film to life through toys

With 325 million+ views, KPop Demon Hunters is Netflix’s most popular film of all time

For the first time, BOTH toy giants are working on the same Netflix property

Pre-orders are open! Mattel’s 3-pack doll set features Rumi, Mira, and Zoey

Hasbro is dropping electronics, plush, and even a board game!

Hasbro’s launching a special edition of Monopoly Deal featuring characters

Both Mattel and Hasbro products hit shelves in Spring 2026

The movie returned to theaters twice due to demand

According to Netflix, fans flooded social media begging for dolls, merch, and more.

The KPop Demon Hunters merch takeover is just getting started.