Beetlejuice edges closer to becoming Burton's second highest-grossing film

The film scores an A CinemaScore, with 96% positive ratings from viewer

Universal pushes Wild Robot for awards, leveraging a robust marketing campaign

The film’s promotional efforts include a live robot at San Diego Comic-Con

Featuring Lupita Nyong’o, Mark Hamill, and Kit Connor, the film's cast helped generate excitement

Wild Robot boasts 342 million followers across social media platforms

In contrast, Megalopolis struggles with a disappointing $4 million opening

While Wild Robot soars, Megalopolis highlights the unpredictable nature of box office

As fall continues, audiences are eager for more animated adventures