Super Bowl Weekend Box Office Crash – What Went Wrong?

[{"selector":"#anim-439095e7-cf5c-4d9c-930d-54465effac17 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-11.345791222734196%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Despite big expectations, the box office fell flat this Super Bowl weekend

[{"selector":"#anim-5b9e660c-d551-41ce-a8c0-0be80138e3d6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-13.107287225529163%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Universal's 'Dog Man' saw a shocking 62% drop in its second weekend, grossing just $13.7M.

[{"selector":"#anim-fcced1a1-a5a6-441e-9920-87b699f66bf9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-23.12038729077009%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Sony's 'Heart Eyes' opened with a modest $8.5M, receiving mixed reviews.

[{"selector":"#anim-047b5614-20db-4b09-b264-13cb154fd71f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-20.194222926709422%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Universal's 'Love Hurts' grossed only $5.8M, and audiences were less than impressed

[{"selector":"#anim-a745d35f-4520-4e44-b76e-338063f8be8f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-26.67008182564807%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The Super Bowl weekend is notoriously bad for box office hits

[{"selector":"#anim-a6e5b74c-8b52-44f3-b9b6-8f5eaf54498b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-24.474789761080395%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The record-breaking $31M opening of Disney’s Hannah Montana movie still stands as the best ever for Super Bowl weekend

[{"selector":"#anim-0b383a1f-4eac-476f-8a5d-9b09f8adeeea [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-25.91973229535344%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] This year’s total Super Bowl weekend box office came in at $59M

[{"selector":"#anim-48a91c16-e1b9-4316-b49e-fa892c0ed74c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.192354194128367%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Horror-romance 'Heart Eyes' drew a 50/50 male-female audience

[{"selector":"#anim-e6535867-279c-4901-8bfb-056093f5c7e3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-22.69497067979519%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] With a C+ CinemaScore, ‘Love Hurts’ is leaving many disappointed.

[{"selector":"#anim-e18675c4-7e66-4bcf-a93b-f1c1f9d5a43c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.775735068242247%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Sony's 'Becoming Led Zeppelin' is rocking the IMAX theaters with a strong $2.62M weekend

[{"selector":"#anim-7195fa8d-ac8b-46c5-aa6a-e3f750460d07 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-11.345791222734196%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] With Disney's 'Captain America: Brave New World' hitting theaters