Amazon know intimate details: Often people talk about data leaks and privacy on the Internet, but people are surprised by a disclosure about Amazon. This largest e-commerce company in the world saves the data of its customers. But society is surprised to know what kind of information is recorded in it. The turmoil between privacy and convenience is big.
Ibrahim Sameera, an MP in Virginia, USA, was familiar that Amazon collects his data, but when he got to the lead about what this e-commerce company knew about him, Samira’s senses were lost.
American e-commerce company Amazon had more than a thousand contact numbers existing in Sameera’s phone. He knew which portion of the Quran had been narrated by Sameera on December 17 last year. The company was familiar with everything they had browsed on the Internet. These contained searches that Sameera considers private. Ibrahim Samira, a member of Virginia’s House of Delegates, asks are they auctioning goods or spying on ordinary people? However, this year Virginia passed a law.
One of the MPs, Sameera who disagreed with the law. At the plea of news agency Reuters, Sameera asked Amazon what data the company had resigned about her as a customer. In the US, Amazon can have reported data about its customers. The new rules are that consumers can ask Amazon what their data has been recorded. Seven Reuters reporters also asked for their data from the company for this report.
Amazon saves a lot of data about shoppers through its several apps such as Audible, Kindle e-reader, music, and video platforms, etc., separated from its device Alexa. Devices attached to Alexa record outdoor, and indoor cameras record each visitor.
Based on this data, Amazon know intimate details it can easily surmise your height, color, race, weight, likes, political leanings, and dislikes, etc. He also remembers who you met on which date and what you discussed. As per the information collected about a Reuters correspondent, between December 2017 and June 2021, Alexa had 90 thousand recordings, that is, about 70 recordings per day. In this, the names of the kids of that reporter and their loved songs were also evident.
Amazon also noted discussions with children about how to convince parents to go out to play or purchase video games. Some recordings were also of reciprocal conversations of family members in which they were reclining in different parts of the house talking to each other through Alexa. In one of the recordings, a child can be learned by asking Alexa, ‘Alexa, what is a vagina.’ The reporter had no understanding that Amazon maintains all these recordings safe.
Does Amazon know intimate details? What does the company have to say about it?
The company says that Alexa has been formulated in such a way that it collects the least amount of things. In a declaration for the comfort of customers, Amazon said that its engineers and scientists are frequently strivings to enhance services and technology. The company explains that when buyers create their accounts, they are notified that the recordings will be kept safe. Amazon said that personal data improve services for customers and is used to give products adapted to them.
When the company was inquired why the recording of Sameera’s Quran recitation was kept safe, it said that such information allows users to continue from where they left off. As per the company, the only way for shoppers to delete this data is to shut their accounts. However, even then distinct data such as what the customer has paid for is retained under legal necessity.